PPC Advertising Bristol

Bristol based PPC management

GEMTech Digital have been providing PPC marketing services to clients across Bristol and the UK for over 10 years. We pride ourselves on running we designed campaigns that produce the best results for our clients. 

PPC or pay-per-click marketing provides instant results by getting your site in front of the right customers quickly. However pay per click advertising can be expensive and produce little or nothing if setup incorrectly. This is where our PPC management services come in. We have years of experience in creating and managing PPC campaigns for our clients and we are constantly monitoring these accounts to squeeze every bit of value out of their campaigns.

How much do I need to spend on PPC?

How much you need or want to spend on PPC depends on a number of things.

Firstly is the average cost per click you are likely to be paying. This figure depends on the keywords you want to target to advertise your product or service and the level of competition there is for these keywords. The average cost per click for different keywords can vary greatly, in some cases it can be a few pence and in other cases it can be several pounds per click. We can calculate CPC (Cost Per Click) estimates for you so you can understand the likely cost before you set a budget.

Once you have the estimated cost per click you can then work out what a sale for a particular product or service is worth to you and how much you are prepared to pay to make each sale. From this we can then help you work out the best budget for your business. 

Where will my PPC adverts appear?

Depending on the PPC budget you agree, we target your advertising spend across one or more of the three main advertising networks we use.

The main network we target across all our packages is Google AdWords. Google is is still by far the most popular search engine used with over 80% of the market share so it makes sense in most cases that a good proportion of your advertising budget is spent here.

If your budget allows, we will spread your advertising across Bing, Facebook and Google Display Network Partners.

How our PPC management works

Creating more than one advert allows us to tailor each advert to a specific product or service you offer. In order to compliment the additional adverts we will also work with you to create custom landing pages to match the adverts. This in turn helps increase the quality score of the advert which can help with gaining a better ad position at a lower cost.

We start every PPC campaign by taking the time to understand your business so we can target the right search terms and geographical areas. Once these have been established we will setup the advert(s) and agree these with you before putting the campaign live.

Once the AdWords campaign is up and running we will start the process of campaign analysis and housekeeping. This process is designed to ensure your budget is being spent in the most effective manner. Typical activities we complete as part of our monthly management process include the optimisation of the campaign by tweaking the bids, keywords and advert to increase click through's and conversions.

PPC for Small Businesses in Bristol: A Complete Guide

Pay-per-click (PPC) advertising is an effective way for small businesses in Bristol, UK to generate website traffic and attract new customers. In this article, we will explore the benefits of PPC advertising and provide a step-by-step guide on how to create a successful PPC campaign.

What is PPC Advertising?

PPC advertising is a form of online advertising where businesses pay each time someone clicks on one of their ads. These ads appear at the top of search engine results pages and on relevant websites. The cost per click (CPC) varies depending on the industry and the competitiveness of the keywords used in the ads.

PPC advertising is a highly targeted form of advertising because businesses can select the keywords and demographics they want to target. This allows small businesses to reach their ideal customers without wasting money on ineffective advertising.

Why Small Businesses in Bristol Should Use PPC Advertising

There are many benefits of using PPC advertising for small businesses in Bristol. Firstly, it can generate immediate traffic to your website. Unlike search engine optimization (SEO), which can take months to see results, PPC advertising can start driving traffic to your website within hours.

Secondly, PPC advertising is highly measurable. You can track how many people click on your ads, how much you are spending, and how much revenue you are generating. This allows you to adjust your advertising strategy in real-time to maximize your return on investment (ROI).

Lastly, PPC advertising is cost-effective. You only pay for the clicks you receive, which means you are not wasting money on advertising that is not working. You can also set a daily budget to ensure you do not overspend on advertising.

Step-by-Step Guide to Creating a Successful PPC Campaign

1. Identify Your Goals: Before you create a PPC campaign, you need to identify your goals. Do you want to generate leads, increase sales, or drive traffic to your website? Once you have identified your goals, you can create a campaign that aligns with your business objectives.

2. Conduct Keyword Research: Conduct keyword research to identify the keywords your ideal customers are searching for. This will allow you to create ads that appear when people search for those keywords.

3. Create Compelling Ads: Create ads that are compelling and relevant to the keywords you are targeting. Your ads should include a clear call to action and a unique selling proposition that sets you apart from your competitors.

4. Set Your Budget: Set a budget for your campaign. You can set a daily budget or a total budget for the campaign.

5. Target Your Audience: Target your audience by selecting the demographics and geographic location you want to target. This will ensure your ads are only shown to people who are likely to be interested in your products or services.

6. Monitor and Adjust: Monitor your campaign regularly and adjust your strategy based on the data. This will allow you to optimize your campaign for maximum ROI.

In Conclusion

PPC advertising is a powerful tool for small businesses in Bristol, UK to reach their ideal customers and generate website traffic. By following the step-by-step guide outlined in this article, you can create a successful PPC campaign that drives traffic and generates revenue for your business.