Search Engine Optimisation
Improve your search ranking
Search Engine Optimisation
The are two main ways to achieve a first page position on the Google and the other main search engines - pay-per-click advertising and search engine optimisation. Pay-per-click provides an instant way to get listed on the first page of the search engines. While search engine optimisation (SEO) can take longer it can also work out more cost effective in the long run.
What is SEO?
Search Engine Optimisation is the term used to describe various activities that we undertake to help improve your sites ranking on the major search engines.
Google, Bing and the other search engines all use complex algorithms to decide which sites should rank where in their results. Within these complex algorithms are hundreds of ranking factors which are used to determine how successful your site is.
Our search engine optimisation services aim to target these ranking factors and help improve your sites rankings.
How our SEO service works
Site and Competitor Audit
Firstly we agree on the key search terms we are going to target during the SEO campaign. The number of search terms depends on the SEO package you have purchased.
At the start of an SEO campaign, we perform a thorough audit of your site to identify any issues that will affect SEO. We also look at your competitor's sites to understand how their sites are performing so we can compete effectively with them for the first page rankings.
Search Engine Optimisation Process
Once we have performed the initial site audit and competitor audit we start on-going SEO process. This process comprises of a number of core activities:
- On Page Optimisation
- Link Building
- Citation Building and Checking
- Maintenance of Existing Search Engine Rankings
These are carried out of the duration of time any change in ranking as a result of the changes is made before the work continues.
Monitoring and Reporting
Monitoring and Reporting are critical to a successful campaign. We schedule monthly reports to check your site's performance and to identify any issues that might be affecting its rankings.